Privacy Policy

Privacy Policy Last Updated: April 11, 2025

At My Floor Haven, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your data when you visit our website (www.myfloorhaven.com) or make a purchase.

Information We Collect

We collect various types of personal information to enhance your shopping experience, process orders, and improve our services. This includes:

1. Device Information

• Examples: Browser version, IP address, time zone, cookies, pages viewed, search terms, and interactions with the website.

• Purpose: To optimize site performance and analyze user behavior.

• Source: Collected automatically via cookies, log files, web beacons, and similar technologies.

• Disclosure: Shared with our website service provider, Shopify.

2. Order Information

• Examples: Name, billing/shipping address, payment details, email, and phone number.

• Purpose: To process transactions, provide customer service, detect fraud, and send order confirmations.

• Source: Collected when you place an order.

• Disclosure: Shared with payment processors and Shopify.

3. Customer Support Information

• Examples: Any personal details provided during customer service inquiries.

• Purpose: To assist with your questions and support requests.

• Source: Collected when you contact us.

• Disclosure: Not shared unless required by law.

Minors

Our site is not intended for individuals under 12 years old, and we do not knowingly collect their data. If you believe a child has provided us with personal information, please contact us to request deletion.

How We Use Your Information

We use your information for the following purposes:

• Fulfilling orders and processing payments.

• Providing customer support and improving user experience.

• Sending marketing and promotional communications (with your consent).

• Detecting fraudulent activities and security risks.

• Complying with legal obligations.

• Email marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.

• Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

We value your privacy and the information you consent to share concerning our SMS marketing service. 

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

By consenting to My Floor Haven's SMS marketing in the checkout and initializing a purchase or subscribing via our subscription tools, you agree to receive recurring text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. Consent is not a condition of purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out.

We do not charge for the service, but you are responsible for all charges associated with text messaging imposed by your wireless provider. Message and data rates may apply.

For any questions, please text HELP to the number you received the messages from. You can also contact us at support@myfloorhaven.com for more information.

We have the right to modify any telephone number or short code we use to operate the service at any time. You will be notified on such occasions. You agree that any messages you send to a telephone number or short code we have changed, including any STOP or HELP requests, may not be received, and we will not be liable for honoring requests made in such messages.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or the Service.

Sharing Your Information

We share your data only with trusted partners who help us operate our business, including:

• Shopify: Our e-commerce platform.

• Payment Processors: To securely process transactions.

• Marketing Partners: For targeted advertising (details below).

• Legal Authorities: If required to comply with laws or protect our rights.

 Behavioral Advertising

We use personal information for targeted ads and personalized marketing. This includes:

• Google Analytics: Helps us understand website usage.

• Advertising Partners: We share browsing and purchase data to display relevant ads.

Opt-Out of Targeted Ads:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

• Digital Advertising Alliance: http://optout.aboutads.info/

Your Rights

According to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;

• The performance of the contract between you and the Site;

• Compliance with our legal obligations;

• To protect your vital interests.

• To perform a task carried out in the public interest;

• For our legitimate interests, which do not override your fundamental rights and freedoms.

GDPR (For EEA Residents)

If you live in the European Economic Area, you have right to:

• Access and request a copy of your data.

• Correct, update, or delete your data.

• Object to data processing.

• Transfer your data to another service provider.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

To exercise your rights, contact us at support@myfloorhaven.com

CCPA (For California Residents)

Under the California Consumer Privacy Act, you can:

• Request details on what personal data we collect.

• Ask for your data to be deleted.

• Opt out of data sharing for targeted ads.

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at support@myflooraven.com.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

• Temporary denylist of credit cards associated with the denied IP addresses. This denylist persists for a small number of days.

Cookies & Tracking Technologies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site.

Cookies help us improve user experience by remembering preferences and tracking site activity. We use:

• Essential Cookies: Required for site functionality.

• Analytics Cookies: Help analyze website usage.

• Marketing Cookies: Used for personalized ads.

You can manage cookies through your browser settings.

Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another.

Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies that are Necessary for the Functioning of the Store

Reporting and Analytics

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie.

Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.

More information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.  Updates will be posted on this page.

Contact Us

If you have any questions or requests regarding your privacy, please contact us:

Business Name: My Floor Haven
Email: support@myfloorhaven.com
Phone: (505) 589-3099
Business Hours: Mon - Sat ( 9 am - 9 pm MST )

By using our site, you consent to this Privacy Policy.