Sika is renowned for its distinctive graphic wordmark, which reinforces its strong brand identity. The company places great emphasis on maintaining uniformity and adhering to corporate image guidelines, ensuring a consistent and recognizable brand presence. Over the years, various imitators have attempted to replicate Sika’s branding and market positioning, which highlights the significant intangible value of the brand. The Sika umbrella brand, along with product trademarks like Sika® ViscoCrete®, SikaBond®, and Sikaflex®, enhances the company’s competitive advantage. To protect this valuable intellectual property, Sika holds over 12,600 trademark registrations across 157 countries and vigilantly monitors and enforces its trademark rights worldwide.

Sika’s corporate identity plays a key role in creating a consistent, modern image for the company. By adhering to clear corporate design guidelines, Sika has developed a unified visual language and user experience across all platforms. The company also follows integration guidelines to ensure smooth incorporation of acquired companies and brands. Sika’s corporate culture is defined by the values of innovation, teamwork, and commitment, embodied in the Sika Spirit. This unique culture promotes collaboration, passion, and an entrepreneurial mindset, creating a “family” atmosphere that is rare in large corporations, contributing to Sika’s continued success globally.